The image does more than show a home: it sets the value the market is willing to perceive. In the luxury segment, the first impression is not created by the price or the description, but by the first frame. A mediocre production can cheapen an asset before anyone even asks the price, while an editorial-grade production sustains a figure that, on paper, would seem ambitious. That is why premium video and photography are not a presentation expense: they are a decision about how much a property is worth in the eyes of whoever is looking at it.
At ALTURA Private Estates we produce editorial-grade audiovisual material for agencies working with high-value properties in Catalonia. We don't deliver "pretty pictures" or "a video for social media": we build the perception that stops a portfolio from looking like an advert and starts making it look like a coveted brand. When an agency demonstrates how it presents the homes it manages, the premium owner finds a tangible reason to entrust theirs. That visual authority sustains both acquisition and sale.
What this approach includes
We don't treat production as an isolated commission, but as part of a perception strategy in which every piece has an intended use. This is what the service covers:
- Premium editorial photography for high-value homes, with lighting, composition and post-production at magazine level.
- Cinematic video (main piece) and short vertical pieces for social media and campaigns.
- Drone video to provide real context: views, plot, privacy, location and relationship with the surroundings.
- Agent video, to put a face and voice to the agency and reinforce trust.
- Coordination with real estate home staging in Barcelona and with the copy for each property, so that what is seen and what is read point in the same direction.
- A dedicated microsite per property, to launch the home as if it were a product and not just another listing.
- Reusable visual assets for SEO, portals, dossiers, WhatsApp and campaigns.
How we work, step by step
Quality does not depend on the camera alone: it depends on method. We work every property in five clear phases.
1. Preparation and home staging
Before filming, we prepare the home so it conveys spaciousness, calm and lifestyle. We coordinate home staging when the property calls for it and define which spaces tell the story and in what order.
2. Visual direction
Before we shoot, we define what should be felt: spaciousness, privacy, light, architecture, connection with the surroundings or lifestyle. The camera executes an intention, it doesn't improvise. This direction is what separates an editorial piece from a portal video.
3. Shooting: photo, video and drone
In a single day we capture premium photography, cinematic video, vertical pieces and, when the property warrants it, drone shots. Everything is filmed with all the real uses the material will have in mind.
4. Premium editing
Post-production is where the material becomes brand: colour, pace, music, typography and editing at the level of a luxury campaign, not just any real estate advert.
5. Delivery and distribution
We deliver the assets ready to use and, with "The Launch", we accompany them with a microsite and distribution campaign so the home debuts with impact instead of simply appearing.
What you receive
Each property included in a plan receives a complete package of deliverables, with defined formats ready to publish:
- 1 main cinematic video of 60–90 seconds.
- 3-5 vertical reels for Instagram, TikTok and social campaigns.
- 10-15 premium photographs with editorial post-production.
- 1 agent video, to reinforce trust and the agency's brand.
- Drone shots where the property calls for them (views, plot, surroundings).
- A dedicated microsite for the property when the video-with-microsite package or "The Launch" is contracted.
An example of how we work
Imagine a villa with sea views on the Costa Brava that an agency has been offering for weeks using the photos the owner sent. The asset is excellent, but it is perceived as just another one. We propose "The Launch": we prepare the house, direct the session at sunset to capture the light over the pool and the horizon, film the main piece and several reels, add drone footage to show the relationship between the plot and the cove, and film the agent presenting the property. Everything is assembled into a dedicated microsite and distributed like a premiere. The villa stops competing on price and starts competing on desire. This case is illustrative: it describes the way we work, not a specific client.
Production by area
Each part of Catalonia looks best with a different product, and we adapt the production to what makes each property unique.
- Empordà and Costa Brava: villas with views, masias and houses with grounds where drone footage and cinematic video at sunset make the difference.
- Maresme: seafront properties with gardens, where the relationship between interior, exterior and horizon is the main argument.
- Sitges: design homes and Mediterranean lifestyle, ideal for vertical reels and editorial photography that conveys atmosphere.
- Barcelona: stately flats, penthouses and architecture where premium photography and the agent video bring authority and trust.
Which searches it ranks for
This page and the material it produces help the agency appear before anyone searching for "premium real estate video", "luxury real estate photography", "drone video for properties", "real estate audiovisual production company in Catalonia" or "how to present a villa on the Costa Brava". The production is also an asset for luxury real estate marketing in Catalonia: it feeds content, campaigns and pages that reinforce the brand's authority.
How we measure progress
The goal is not to accumulate videos, but to move real indicators. We measure the performance of each piece (views, retention, social engagement), the response generated by each property presented and, above all, the effect on owner acquisition: how many enquiries arrive because they have seen how the agency presents. Production is assessed as an investment with a return, not as an image cost.
Frequently asked questions
How much does it cost to produce a video of a villa?
It depends on the scope. A cinematic piece (shooting plus premium editing of one property) starts from €490. If you want the video with its own microsite, to launch the home as a product, from €900. The drone video (a session of roughly 1.5 h, with editing and travel included) starts from €225. And the complete "The Launch" —cinematic video, microsite and distribution campaign for one home— is €900 as a single payment, with no lock-in. All prices are exclusive of VAT.
How long does delivery take?
After the shoot, the premium edit of a property is usually delivered within a few working days, depending on the workload and the scope (number of pieces, drone or microsite). We set a specific date when confirming the project so you can plan the launch.
Does it include drone shots?
Yes, when the property calls for it. The drone is included where it adds real context —views, plot, privacy or relationship with the surroundings— and it can also be contracted as a standalone session from €225 (editing and travel included).
Do you make vertical reels for social media?
Yes. Each property in a plan receives between 3 and 5 vertical reels designed for Instagram, TikTok and campaigns, in addition to the main 60–90 second piece. We film with the vertical format in mind from the start, rather than cropping the horizontal one.
Do you work with new builds or developments?
Yes. Special new-build or development projects are quoted bespoke, as they usually involve several unit types, renders, walkthroughs and specific campaigns. Tell us about the project and we'll prepare a tailored proposal.
How do we start?
Write to us on WhatsApp at +34 623 808 712 or at info@gnerai.com with the property or portfolio you want to present. You can start with a single house through "The Launch" (€900, no lock-in) and see the effect before deciding how to scale. If you'd like a broader view, take a look at our approach to real estate video with drone and premium real estate photography on the blog.